Learn the lingo

New to the world of video? 

Here’s a rundown of the Wrappt ‘language’ to help you on your way to becoming a pro video creator.

Audio peaking - When the sound from your microphone becomes distorted. You will notice this happening when your microphone leveller is sitting at maximum level while filming. 

Brand template - Just like a brand style guide but specifically for your videos. All Wrappt organisations will be set up with a primary brand template for our editors to use. This will ensure consistency in how your brand is represented across your videos, no matter who edits the project for you. A video brand template includes your logo animation style, music style, transitions and on-screen text like lower thirds.

Closing frame - The last screen that appears for your audience before the video ends. This is usually fixed as part of your brand template and includes your animated logo and call-to-action.

Credit - Your editing credit balance is how much money you have in your account to pay for projects to be edited with Wrappt. 

Cutaway - Otherwise known as b-roll or layover footage. This is footage that is layered over audio to help visually illustrate the key messages.

Distribution - The method of getting your video out to your intended audience. Commonly thought of in terms of owned, earned and paid channels.

Export - The act of rendering your video into a form that can then be accessed and downloaded for use.

Format - Refers to the file type of your video content, for example .mp4, .mov.

Frame - What can be seen on-camera in a single shot or image of your video. To ‘frame up a shot’ means to decide what is going to be seen on screen by your audience in that particular scene.

Frames-per-second (FPS) - A unit of measurement for how many images appear within a second. Adjusting the frames-per-second can enable you to film content for slow motion and super slow motion in the Wrappt App.

Interview - A type of shot where someone is being interviewed on camera or speaking to camera. This can also include voiceover recordings as it covers any ‘audio’ that is to be used for your video.

Lapel mic - A small microphone that clips onto the body (ideally at chest-height) to capture high-quality sound during filming. Usually used for interviews or when someone is speaking on camera.

Logo animation - Adding effects or animation to a logo so it doesn’t appear static on screen.

Lower third - A text and/or graphic overlay placed towards the bottom of the screen that usually presents the speaker’s name and title.

Opening frame - The first screen that appears for your audience at the start of your video. This is usually fixed as part of your brand template and includes your animated logo.

Organisation - The name of an account in Wrappt. Users can be connected to one or multiple separate organisations and toggle between them as needed.

Other files - A section on your Create screen where you can add non-video files including images, audio and PDF for inclusion in your video.

Outputs - Another way of saying a specific version of your video.

Project - A video you are working on that needs to be edited by Wrappt. A project is made up of video footage, a brief, as well as any other files and assets to be used by your editor to create your video.

Publish -  One step earlier than distribution, your video needs to be published or ‘live’ somewhere before it can be seen by or distributed to your audience. 

Recut - As the name implies, cutting your video footage up in a different way compared to the original finished video. The most common request of a recut is a shorter version of your video for use on social media.

Raw footage - Original video content that hasn’t yet been edited. You can supply raw footage to Wrappt for editing by submitting a project.

Sequence - A series of shots or scenes stitched together to tell a particular story or narrative.

Shot - A single piece of footage captured.

Shotgun mic - A microphone that must be pointed in a particular direction to capture quality audio. Usually used to capture general sound in a particular area e.g. ambience at an event, live music

Status - The stage of editing your project is at - either Draft (you’re still creating the brief), Submitted (it’s on its way to the nearest available editor), Editing (it’s being edited as we speak), Review (it’s ready for you to look at) and Complete (it’s been approved).

Take - Refers to each filmed ‘version’ of a particular shot.

Text frame - A single image that has text only - no vision. Often used to break up sections of a video.

Transition - An editing technique used to connect shots together (e.g. jump cut, fade-in, swipe)


What's next?

Where to get help?

We are always working around the clock to give you the support you need to use Wrappt to its fullest. Visit this help article if you still have a query that you would like to pass onto our customer support team.

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